This blog first appeared on The Huffington Post
My fellow writers often ask my advice on various aspects of writing and publishing, not because I've enjoyed great success (though I have enjoyed moderate success), but because I've tried just about everything. I've run discount promotions, blog tours, and pricey print ads; participated in television interviews, spoken at book clubs, and performed on stage at comedy events. Every step is a learning experience. Different strategies work for different authors, but here are my top five. Some of these relate more to the sale of ebooks than print, because when it comes to sales, that's where I've had the most success. There are many aspects that come into play, and these are just a few, but assuming the content of a book is decent, of course, here's what I recommend for increasing sales.
1. Kick Ass Cover. Your book is already out, so this doesn't apply to you, right? Wrong. If you have a good book with a mediocre cover, it would be worth your time to redo the cover and re-release the book. Your cover must be eye-catching, intriguing, and a little edgy. Those were my main goals (along with a cover that shows well as a thumbnail) when speaking with my graphic design artist for my first cover.